By now most of you will have heard of an app called Yo. Its description on the iOS app store says it is "the simplest & most efficient communication tool in the world." Basically, it is a single tap zero character communication tool. All it does is send a 'Yo' to your friends, who use the app, by using a single tap. Now, why would you need an app like this when you could just text, whatsapp, or ping on any other messenger? Is it because we are addicted to digital media? Most likely. I mean why else would would it have about a million users?
However, it also signifies another major trend. A new wave of apps is coming which focuses on minimalist, fast and direct conversation. We already have Snapchat and Slingshot which have single tap and self erasing messaging features. And as per Or Arbel, the founder of Yo, Yo for business may be on its way. A Yo can signify, “check this out” or a notification or a reminder. For example, you could get a Yo from a cab company signifying that the cab has arrived or say, a Yo signifying that the guy is waiting with your food downstairs or from an airlines to remind you that it is boarding time or from a brand to tell you to check out its latest products.
So is Yo the result of our digital addiction or is it the future of the app industry? Have your say in the comments below.
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